Manor Garage Doors
A local SEO and conversion-focused website for a family-run garage door specialist serving Harlow and the surrounding area.
- Client
- Manor Garage Doors
- Industry
- Trades & Construction
- Services
- Website Design, Custom Development, CMS, Local SEO, CRO
The Challenge
Manor Garage Doors is a family-run business that has supplied, installed, repaired and automated garage doors across Harlow, Bishop's Stortford, Sawbridgeworth, Epping, Ware and the surrounding area for over 20 years. They had already done the hard part: a strong Google Maps presence and a 5.0 Google rating from 241 reviews, earned job by job. But the website was holding that reputation back. People who found them on Google Maps clicked through to a page that didn't say what the business did or where, reduced the 5-star rating to a small text link, and offered a single, easy-to-miss quote button. Visitors who were ready to get in touch weren't given a clear reason or an obvious way to do it.
A Great Reputation, Finally Put to Work
Their Google Maps listing was doing its job and sending people to the website. The old site then made those visitors work to find a reason, and a way, to get in touch.
The new site puts their reputation front and centre and gives every visitor an obvious next step, whether they need a new door or an urgent repair.
- No headline: the first screen was a photo of the vans, with nothing saying what they do or where.
- A 5.0 Google rating from 241 reviews was reduced to a small text link.
- One outline "Get a free quote today" button, and no clear route for urgent repairs.
- A 16-link sidebar menu competing for attention.
- Key messages like "No Fix? No Fee!" were baked into images that search engines can't read.
- The quote form sat at the very bottom of the page.
- A clear headline: garage doors supplied, installed, repaired and automated.
- The 5.0 rating and 241 reviews shown where visitors decide.
- Separate "Get a Free Quote" and "I Need a Repair" routes.
- Click-to-call numbers and a short three-field enquiry form.
- Real text plus LocalBusiness structured data that search engines can read.
The Solution
A fast, Sanity-powered site built around local search and two clear routes to an enquiry.
Local SEO Foundations
Dedicated pages for new garage doors, repairs and servicing, each with its own search-focused title. Local Business structured data covers the address, service-area towns and review rating, and every gallery project gets its own page, some named after the town where the door was fitted.
Conversion-Led Design
Separate "Get a Free Quote" and "I Need a Repair" calls to action, click-to-call phone numbers, and a short three-field contact form. A 5-star Google rating, guarantees and transparent pricing sit right where visitors decide.
Easy Content Management
Built on Sanity, so the team can add finished installations to the gallery and publish articles themselves. Every new job adds another relevant local page to the site.
Google rating from 241 reviews, shown where visitors decide
gallery project pages, each with its own indexable URL
responsive, mobile-friendly experience