We work it out
We get clear on what the tool needs to do, who'll use it, and how it fits into your customer's journey — what goes in, what comes out, and what counts as a win. All before we design a single screen.
A normal web page just talks at people. An interactive tool gets them to do something — work out a price, build their order, book a slot. That's what turns a browser into a real enquiry. We build these handy little tools to drop straight onto your existing site — no rebuild, no faff.

It's a small, self-contained tool that lives on one of your web pages and does one useful job. A price calculator. A 'build your order' configurator. A step-by-step booking form. A quick quiz that points people to the right product.
The magic is that it's interactive — the visitor puts something in and gets something back. That little bit of back-and-forth keeps people on your site longer and, crucially, sends you an enquiry from someone who's already halfway to buying.
And it doesn't mean rebuilding your website. We build the tool as a standalone piece and give you one line of code to paste in. That's it — it's live, and it looks like it was always part of your site.
Let customers work out a rough price themselves, day or night. Perfect for tradespeople and service businesses tired of answering 'how much would it cost to…' — and they arrive already knowing a number.
Let people choose options and build exactly what they want before they get in touch. Fewer back-and-forth emails, better enquiries, and complicated offerings suddenly feel simple.
Show people exactly what they'd gain by choosing you. Nothing nudges a decision along like a personalised number based on their own situation.
Swap a flat contact form for a friendly, one-question-at-a-time flow. It's less daunting to fill in, captures far more useful detail, and typically converts several times better.
Let clients book themselves into your diary without the email ping-pong. Slots straight onto your site and works alongside whatever booking system you already use.
A quick set of questions that points people to the right product or service — and gives them something genuinely useful in return for saying hello.
Give someone something to do and they stick around, tell you more about what they need, and get in touch more often. Here's the sort of thing our clients notice.

You don't need a shiny new website to get one of these. We build each tool as its own tidy little component, then hand you a single snippet of code. Paste it in and it's live on your existing WordPress, Wix, Squarespace or custom site — matched to your branding, working perfectly on phones, and completely yours.
Drop one code snippet into any page and the tool is live. Works with WordPress, Wix, Squarespace, Shopify, Webflow and custom-built sites.
Every tool is built for mobile from the start — the same smooth experience on phone, tablet and desktop, with nothing extra for you to maintain.
Matched to your colours, fonts and tone so it feels like a natural part of your website — not a clunky third-party plugin bolted on the side.
Here's the kind of tool we build — live and fully interactive, right here on the page. It's an instant-quote estimator we made for a painter and decorator: pop in the room size, wall condition, coats and paint, and tick whether you'd like the ceiling and woodwork done. It works out a price in seconds. Go on, have a play.
A quick, focused way of working that keeps things moving without cutting corners.
We get clear on what the tool needs to do, who'll use it, and how it fits into your customer's journey — what goes in, what comes out, and what counts as a win. All before we design a single screen.
We design it to match your brand and build it with clean, lightweight code — no bloat, no clunky plugins. Fast to load and easy to look after.
We check it across phones, tablets, browsers and the odd unusual input, so it behaves whatever your customers throw at it. You have a proper look and sign it off before it goes anywhere.
You get one simple snippet of code that works on any platform. The tool's live, tracked in your analytics, and ready to bring in enquiries — and we stay on hand for 30 days after launch.
A focused calculator, form or builder for one clear customer journey.
A bespoke tool with advanced logic and one agreed integration.
Up to three connected tools sharing data, logic and branding.
Prices cover the functionality agreed before development begins. A feedback round means one consolidated list of changes to the agreed design and behaviour. New features, additional logic or further integrations are quoted separately. Third-party licences, API usage and any external hosting costs are confirmed before work begins. Post-launch support covers questions and issues with the agreed functionality, rather than new features or ongoing content changes.
Everything you might want to know before getting started.
In most cases, yes. We supply a lightweight embed for websites that support custom code or embedded content, including most WordPress, Wix, Squarespace, Shopify, Webflow and custom-built sites. We check your platform before quoting and explain any limitations upfront. A full website rebuild is not normally required.
Tell us what you'd love visitors to be able to do on your site — and we'll tell you the best little tool to make it happen. Free 30-minute chat, no commitment.