Free account review
We look at what you're doing now (or start from scratch), check who your customers are and what they're searching for, and tell you honestly whether ads are worth it for your business — before you spend a penny.
Back to ServicesGOOGLE & FACEBOOK ADS
Stop wasting money on ads..
Most small businesses know they should be running Google and Facebook ads — they just don't want to hand over cash to a platform that eats budget and shows nothing for it. We build, run and fine-tune campaigns that put you in front of people ready to buy, then report back in plain English so you always know exactly what your money's doing.
Ads live in 48 hrsNo lock-in contracts
START HERE
What does 'ad management' actually get you?
Running ads properly is a full-time job in itself. There are keywords to research, audiences to build, budgets to set, adverts to write, landing pages to check, and results to watch every single day. Get any of it wrong and you're quietly handing money to Google and Meta for clicks that never turn into customers.
That's what we take off your plate. We set up your accounts the right way, launch campaigns aimed squarely at people looking for what you sell, and then keep tuning them — cutting what's wasting money and doubling down on what's bringing in enquiries and sales.
You get the leads and the sales. We handle the fiddly bits. And every month you get a short, jargon-free report showing what you spent, what it brought in, and what we're doing next.
WHY IT'S WORTH DOING RIGHT
Good ads reach people at the exact moment they're ready to buy
Someone searching 'emergency electrician near me' or scrolling past your before-and-after on Facebook is a customer waiting to happen. The businesses that win aren't the ones with the biggest budgets — they're the ones whose ads are set up properly and watched closely. That's the whole job.
48 hrs
TO GET YOUR FIRST CAMPAIGNS LIVE
£0
SETUP FEE ON 6-MONTH PLANS
100%
OF YOUR AD SPEND STAYS YOURS — WE DON'T MARK IT UP
No
LONG CONTRACTS. ROLLING MONTHLY.
WHAT'S INCLUDED
Everything your ads need to actually make you money
Google Search Ads
We put you at the top of Google for the exact things your customers are typing in — 'plumber in Bishop's Stortford', 'wedding photographer Essex' — so you show up right when they're ready to book.
Facebook & Instagram Ads
Eye-catching adverts shown to the right people in your area based on age, interests and behaviour — perfect for building your name, filling quieter periods, and promoting offers.
Google Local Services Ads
For trades and local services, we set up the 'Google Guaranteed' badge and pay-per-lead ads that sit right at the very top of search — you only pay when a real customer gets in touch.
Retargeting
Most people don't buy on their first visit. We gently follow up visitors who didn't enquire with tailored ads across Google and Facebook, so you stay front of mind until they're ready.
Conversion Tracking & Call Tracking
We set up proper tracking so we can see exactly which ads bring in calls, form fills and sales — not just clicks. No more guessing whether your money is working.
Ad Creative & Copywriting
We write the adverts and design the images that make people stop and click — and test different versions against each other so the best performers get the most budget.
Shopping & Performance Max
Selling products online? We run Google Shopping and Performance Max campaigns that get your products in front of ready-to-buy shoppers across Google, YouTube and Gmail.
Plain-English Reporting
A short monthly report and a quick call if you want one. What you spent, what it brought in, and what we're changing next — no confusing dashboards, no spin.
WHO THIS IS FOR
You want the phone to ring — not a lecture on 'CPCs' and 'ROAS'
Our ad clients are owners and managers who've either never run ads and don't know where to start, or have tried before, burned some money, and swore they'd never touch it again. We're here to make it simple, honest and profitable — and to prove it with results you can actually see in your enquiries.
Trades & local services
Builders, electricians, plumbers, cleaners, landscapers — anyone who wins work locally and needs a steady stream of enquiries in the right postcodes.
Shops & e-commerce
Product businesses that want more sales online, with campaigns built around your bestsellers and your margins — not vanity clicks.
Service & appointment businesses
Clinics, salons, consultants, hospitality and studios that live or die by their diary being full. We keep the enquiries coming in, even in the quiet months.
ADS + SEO = THE FULL PICTURE
Ads bring customers today. SEO brings them for free tomorrow.
Paid ads are the fastest way to turn on the tap — you can be getting enquiries within days. But the smartest businesses run ads while they build up their free, long-term traffic from Google in the background.
We'll always be straight with you about the right mix. For some businesses that's ads first while SEO catches up; for others it's a blend from day one. If you want the full growth picture, our SEO & AI Optimisation service picks up exactly where the ads leave off.
How we get your ads working
No drawn-out onboarding and no baffling contracts. Most clients go from first chat to live campaigns in under a week.
We build your campaigns
We set up your accounts properly, research the right keywords and audiences, write the ads, and put full tracking in place so every enquiry is measured. Your ads are usually live within 48 hours.
We optimise, every week
This is where the magic is. We watch the numbers, cut what's wasting money, shift budget to what's working, and test new ads and audiences to keep your cost-per-enquiry falling over time.
You get clear reports
Every month you get a simple summary: spend, enquiries, sales and what's next. Want to scale up or dial it back? Just say the word — you're never locked in.
We'd tried boosting posts ourselves and running our own Google ads — it felt like setting fire to twenty-pound notes. Within a month of Uncommon Web taking over, we were getting three or four solid enquiries a week and could actually see which ads were bringing them in. For the first time it feels like an investment, not a gamble.
SIMPLE, TRANSPARENT PRICING
One flat monthly fee. Your ad budget stays yours.
Single Channel
Google Ads or Facebook & Instagram Ads — one platform, done properly.
/mo£249
Get Started- One platform (Google OR Meta)
- Campaign build & full tracking setup
- Ad copy & creative included
- Weekly optimisation
- Monthly report + review call
- Recommended ad budget from £300/mo
- Rolling monthly — cancel anytime
MOST POPULAR
Growth
Google and Facebook working together to bring in enquiries from every angle.
/mo£499
Get Started- Google Ads + Facebook & Instagram Ads
- Retargeting across both platforms
- Landing page advice to lift conversions
- A/B tested ads & creative
- Call tracking included
- Monthly report + strategy call
- Recommended ad budget from £750/mo
- Setup fee waived on 6-month plans
Performance
For bigger budgets and e-commerce — full-scale campaigns and a dedicated strategist.
/moFrom £899
Let's Talk- Everything in Growth
- Google Shopping & Performance Max
- Local Services Ads (Google Guaranteed)
- Advanced conversion & revenue tracking
- Dedicated account strategist
- Fortnightly performance calls
- For ad budgets from £2,000/mo
Questions we hear all the time
Straight answers about how ad management works and what it costs.
Separate — and that's the honest, industry-standard way to do it. Our monthly fee pays for us to build, run and optimise your campaigns. Your ad budget (the money Google and Meta actually charge for clicks and views) is billed directly to you by them, so you're always in control of it and can see every penny. We never mark it up or take a cut.
Ready to make your ad budget work harder? Let's take a look.
Book a free, no-obligation account review. We'll check what you're doing now (or where you could start), tell you honestly whether ads are right for you, and give you a realistic idea of the enquiries you could expect — at no cost.