Audit
We review your current rankings, technical setup, content quality, and how you appear — or don't — in AI-generated answers. You get a clear picture of where you stand and what's holding you back, before any work begins.
Back to ServicesSEO & AI OPTIMISATION
Get found on Google. Get found in AI answers. Both.
Search has changed. As well as ranking in Google results, your business now needs to show up in AI-powered answers — from Google's AI Overviews to Perplexity and ChatGPT. We make sure you appear in both, turning search traffic into real enquiries.
SEO + AIOFuture-proof search
WHY THIS MATTERS NOW
Search looks different to how it did two years ago
AI is changing where customers find businesses. The companies investing in both traditional SEO and AI Optimisation are pulling ahead — the ones doing neither are getting harder to find every month.
60%+
OF GOOGLE SEARCHES SHOW AN AI OVERVIEW
75%
OF CLICKS GO TO THE TOP 3 RESULTS
3–6 mo
TO SEE MEANINGFUL RANKING MOVEMENT
WHAT WE DO
Everything that gets you found — and keeps you there
Technical SEO
We fix the under-the-hood issues that stop Google indexing your site properly — page speed, broken links, duplicate content, structured data, and mobile performance.
On-Page Optimisation
The right keywords, in the right places, with content structured to answer the questions your customers are actually searching for — not the ones we think they are.
Local SEO
If your customers are nearby, we make sure they find you first — Google Business Profile, local citations, and location-specific content that puts you on the map.
AI Overview Optimisation
We structure your content to get cited in Google's AI Overviews, Perplexity answers, and ChatGPT search results — so you appear where searches are increasingly ending up.
Link Building
Quality backlinks from relevant, trusted websites that build your domain's authority and signal to Google that your site is worth ranking above your competitors.
Plain-English Monthly Reporting
Clear reports showing where you rank, what's driving traffic, and what we're doing next. No dashboards to figure out — just a straight summary of what's happening.
SEO ISN'T ONE THING
The different types of SEO — and why you need all of them
"SEO" is an umbrella term for several distinct disciplines. Most agencies are strong at one or two and quietly ignore the rest. We work across all of them, because lasting rankings come from getting every piece right — not just the easy ones.
Technical SEO — the foundation everything sits on
Before Google can rank your site, it has to be able to crawl, read and trust it. Technical SEO is the under-the-hood work that makes that possible — and it's where most small business websites are quietly losing ground.
- Site speed & Core Web Vitals
Slow pages get buried. We optimise load times, images and code so your site feels instant on any device.
- Crawlability & indexing
We make sure Google can find and index every page that matters — and isn't wasting time on the ones that don't.
- Structured data (schema)
Markup that tells search engines exactly what your content is — the same data that powers rich results and AI answers.
- Mobile & security
Mobile-first performance and HTTPS — both ranking factors Google treats as non-negotiable.
THE NEW SEARCH LANDSCAPE
AI answers are the new page one
Google now answers many searches directly at the top of the page — no click required. Perplexity and ChatGPT do the same. If your content isn't structured to appear in these answers, a growing percentage of your potential customers never see you. AIO is about making your business the source those AI tools cite.
Structured for AI selection
Clear headings, direct answers, and schema markup that make it easy for AI tools to extract and cite your content — rather than your competitor's.
Built-in authority signals
Google's AI Overviews prioritise content from demonstrably expert, authoritative sources. We build the signals that mark your site as one of them.
Citation-ready content
Specific, factual, well-structured writing that positions your pages as the definitive answer to the questions your customers are asking — online and in AI.
LOCAL SEO
If your customers are local, this is where you win
For a plumber, a hairdresser, a café or a solicitor, almost every valuable search has local intent — "emergency plumber near me", "best barber in Harrogate", "accountant in Leeds". Local SEO decides whether you show up for those searches or watch a competitor take the call.
What local SEO actually involves
- Google Business Profile — claimed, fully filled out and actively managed with posts, photos and accurate hours.
- The map pack — the three businesses Google shows above the regular results. We work to get you into it, because that's where the clicks and calls go.
- Local citations — your name, address and phone number listed consistently across directories, so Google trusts your details.
- Reviews — earning a steady stream of genuine reviews and responding to them, one of the strongest local ranking signals there is.
- Location pages — a dedicated, genuinely useful page for each town or area you serve.
It's also one of the few areas of SEO where a small local business can comfortably out-rank a national brand — because relevance and proximity matter more than budget. Get it right and the phone starts ringing with people who are ready to buy.
How we work — month by month
SEO isn't a project with a finish line. It's monthly work that builds over time. Here's how we approach it.
Strategy
We build a prioritised plan: the technical fixes, content opportunities, and AIO changes that will move the needle fastest for your specific business, location, and competition. No generic playbooks.
Implement
We do the work every month — on-page changes, technical fixes, content creation, link outreach, and AI Optimisation. Consistently, without needing chasing.
Report
A plain-English monthly report showing ranking changes, traffic trends, and what we're working on next. A short call if you want to talk it through — no obligation.
MONTHLY RETAINERS
SEO that pays for itself
Local SEO
For local businesses who want to show up in the map pack and "near me" searches across their area.
/mo£275
Get Started- Google Business Profile setup & management
- Local citation building & clean-up
- Review generation & response strategy
- 1 location-focused content piece per month
- Monthly plain-English ranking report
MOST POPULAR
Growth
Ongoing SEO and AI visibility work that attracts enquiries.
/mo£499
Most Popular- Everything in Local SEO
- Technical & on-page SEO
- 2 AIO-optimised blog posts per month
- Link building outreach
- AI Overview monitoring & optimisation
- Monthly strategy call
Authority
Advanced search strategy for competitive, multi-location markets.
/mo£999
Let's Talk- Everything in Growth
- 4 content pieces per month
- Aggressive link building
- Multiple location targeting
- Quarterly competitor gap analysis
- Monthly check-ins and reports
Frequently asked questions
Straight answers about SEO and AI Optimisation for business owners.
AI Optimisation is about making sure your business appears in AI-generated answers — when someone asks Google, Perplexity, or ChatGPT a question and the AI answers it by citing sources, we work to make your content one of those sources. As of 2025, over 60% of Google searches now show an AI Overview above the regular results. If your content isn't structured to appear there, you're missing a significant and growing share of search visibility.
Want to know why your competitors outrank you?
We'll audit your site for free and show you exactly where the gaps are — in plain English, no jargon. Takes 30 minutes and you'll leave with a clear picture of what needs fixing.